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Your DTC marketing department, run on AI.

Ask for a landing page, an A/B test or this week's email in Claude or ChatGPT, the way you'd ask a coworker. Adaptive does the work in your brand's voice.

Build a landing page for the new bundle

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  • ShopifyShopify
  • KlaviyoKlaviyo
  • IterableIterable
  • Meta AdsMeta Ads
  • Google AnalyticsGoogle Analytics
  • SlackSlack
  • GmailGmail
  • Google SheetsGoogle Sheets
  • Google DriveGoogle Drive
  • FigmaFigma
  • ClaudeClaude
  • ChatGPTChatGPT

It builds pages.

Ask in plain words. Adaptive drafts it in your brand's voice, you review it, and it goes live on your own accounts.

Landing pages

A page for each offer, product or ad, in your brand's look and live on your own store.

Email campaigns and flows

Written in your voice and built in Klaviyo or Iterable as drafts for you to approve.

A/B tests

Half your traffic sees each version, and you see which one sells more before you pick.

Morning recaps

What ran, what changed and what needs your call, pulled from Shopify, Meta and Google Analytics.

Signup forms and popups

Popups and embedded forms that match your site. Every change is saved as a version you can roll back.

Hand it the small stuff, too.

Once it is set up, the everyday changes and questions are one message away.

  • Page edit

    Swap the photo on the bundle page for the new one in Drive.

    Updated on your store, with the old version saved in case you want it back.Google DriveShopify

  • Test result

    Version B won. Make it the main homepage.

    B is now live for everyone and the test is closed.ShopifyGoogle Analytics

  • Quick question

    What did last week's Meta ads bring in?

    A short answer pulled from Meta, Shopify and Google Analytics.MetaShopifyGoogle Analytics

  • Email change

    Move Thursday's email to Friday morning.

    Rescheduled in Klaviyo. Nothing else in the email changed.Klaviyo

  • Brand brain

    We launch a new product next week. Add it to the brand brain.

    Saved, so the next page and email already know about it.Google Drive

  • Signup form

    Stop showing the popup to people who already signed up.

    Changed and saved as a new version you can roll back.KlaviyoIterable

  • Your list, handled on your own accounts.

    Ask in Claude or ChatGPT whenever it comes up.

    Book a call

It learns your brand and keeps it all on your accounts.

Your products, voice, customers and past results go into a private brand brain. Every page and email starts there.

A private brand brain

What it learns about your brand is written down, and it gets more specific with every brief you give it.

Your own AI workspace

Adaptive runs on your own Claude or ChatGPT plan, connected to your store and email platform.

Yours if you stop

Everything we built for you stays yours: your brand brain, pages, forms and emails.

Plugged into the tools you already use.

It reads your numbers and your team's Slack, email and docs, and builds the work in Shopify, Klaviyo, Iterable, Figma and your team's Sheets and Slack.

  • Shopify
  • Meta Ads
  • Google Analytics
  • Slack
  • Gmail
  • Google Sheets
  • Google Drive
  • Figma
Adaptive
On your Claude or ChatGPT plan
  • Shopify
  • Cloudflare
  • Klaviyo
  • Iterable
  • Figma
  • Google Sheets
  • Slack

Your pages and tests keep running.

Nobody has to sit at the computer. The work you approved lives in your own store and email platform, so it carries on overnight and at weekends.

  • Pages and tests stay liveThey run on your store, and both versions of a test stay up until there is enough data to choose.
  • Scheduled emails go out on timeCampaigns you signed off are sent by your email platform at the time you set.
  • Recaps can be ready by morningOnce it is set up, recaps and new drafts can run on a schedule in the cloud on your Claude or ChatGPT plan.

An ordinary night

  1. Homepage test still runningBoth versions stay live on your store.
  2. Bundle page open for visitorsAnyone clicking your ads lands on it.
  3. Campaign sentBy the schedule you set in Klaviyo.
  4. Recap readyA scheduled run on your Claude or ChatGPT plan.
  5. You check inPick a winner or ask for changes.

An example of a night once your workspace is set up.

A developer sets it up and looks after it.

You do not need a technical team. Your dedicated Adaptive developer does the setup and checks in every month.

01

We set up your workspace

We install Adaptive on your own Claude or ChatGPT plan and connect Shopify, your email platform and your analytics.

02

We build your brand brain

We gather your products, voice, customers and past results so the first page already sounds like you.

03

You ask, it runs

Your team asks for pages, tests and email. Your developer checks in every month and fixes what needs fixing.

Agencies charge $8-15k a month for pages and CRM.

Adaptive does that work in your own AI workspace, your team decides what ships, and you keep all of it.

Priced for your brand.

Custom to your brand. Usually a fraction of an agency retainer, at the same quality or better. We quote on a free 20-minute call.

  • A dedicated developer who sets it up and maintains it
  • Landing pages, A/B tests, signup forms and email
  • Runs on your own Claude or ChatGPT plan, and everything we build for you is yours
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30-day money-back guarantee.

Not happy in the first 30 days? Full refund.

Common questions

Who is Adaptive for?

DTC and ecommerce brands of any size, from lean teams to brands with full marketing departments, that want more landing pages, tests and email from the team they already have.

Does it replace my marketing team?

If you are a lean team, it covers work you would otherwise hire for: pages, tests, email and reports. If you already have a marketing team, it makes them far more productive. Either way, your people decide what to make and approve what goes live.

Does it run my ads?

No. It reads your Meta results for reports and builds the landing pages your ads point to.

Do I need to set anything up myself?

No. A dedicated Adaptive developer installs your workspace, builds your brand brain and connects your tools. You review and approve the work.

Which tools does it connect to?

Out of the box: Shopify, Klaviyo, Iterable, Meta, Google Analytics, Slack, Gmail, Google Sheets and Figma. Beyond that, almost anything with an API, CLI, SDK or MCP connector, and your developer sets it up for you.

What happens to my work if I stop?

You keep everything we built for you: your brand brain, pages, forms, emails and data. What stops is the service around it: updates, fixes, your developer, and our hosting for live pages, A/B tests and forms. We help you export those or move them to your own hosting before you go.

Is there a guarantee?

Yes. If you are not happy in the first 30 days, we refund you in full.

See what it would run for your brand.

Start with a free 20-minute call to see if it is a fit. We look at your store and show you where to start.

Book a call